Curing the Disobedient Patient: Medication Adherence Programs as Pharmaceutical Marketing Tools

Curing the disobedient patient: medication adherence programs as pharmaceutical marketing tools.

Pharmaceutical companies have long focused their marketing strategies on getting doctors to write more prescriptions. But they lose billions in potential sales when patients do not take their prescribed drugs. Getting patients to "adhere" to drug therapies that have unpleasant side effects and questionable efficacy requires more than mere ad campaigns urging patients to talk to their doctors. I...

Patient medication adherence: measures in daily practice.

Adherence to therapies is a primary determinant of treatment success. Failure to adherence is a serious problem which not only affects the patient but also the health care system. Medication non adherence in patients leads to substantial worsening of disease, death and increased health care costs. A variety of factors are likely to affect adherence. Barriers to adherence could be addressed as p...

Ingestible sensor system for medication adherence as biomarker for measuring patient adherence to medication in clinical trials

Qualification opinion on ingestible sensor system for medication adherence as biomarker for measuring patient adherence to medication in clinical trials

Patient characteristics associated with medication adherence.

OBJECTIVE Despite evidence indicating therapeutic benefit for adhering to a prescribed regimen, many patients do not take their medications as prescribed. Non-adherence often leads to morbidity and to higher health care costs. The objective of the study was to assess patient characteristics associated with medication adherence across eight diseases. DESIGN Retrospective data from a repository...